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 Dear Future Professionals and Industry Friends,
Paul Mitchell Schools have earned a reputation for being high-end, ultra chic, and state of the art. While those terms usually apply to the most exclusive companies, we pride ourselves on being inclusive, not exclusive. Yes, we have a dress code, attendance requirements, educational standards, and all the other elements of a successful company, but our culture sets us apart. We’re not just about skin, hair, and nails; we’re about changing lives, making a difference, healing the planet, and healing ourselves. Our campuses are safe havens where people have overcome addictions, built self-esteem, left bad relationships, found mentors, and discovered a support system unlike any family they’ve ever had. We don’t care about your age, background, or history; we care about you. Whether you’ve been broken, abused, held back, flunked out, or graduated at the top of your class, everyone is welcome at Paul Mitchell Schools, where one size fits all.
How boring would it be if everyone looked, acted, and thought the same way? We want people to have their own views, opinions, religious beliefs, and political affiliations while embracing every other view, opinion, belief, and affiliation as well. Although other organizations expect people to modify and change in order to fit in, we embrace every size, shape, lifestyle, belief, and nonbelief. In an industry based on beauty, we know that nothing is more attractive than those who stand strong in their convictions while accepting and embracing others for who they are and what they believe. We want you to be yourself while celebrating the fact that other people are different from you.
 I’ve spent a lifetime trying to pull down barriers and break stereotypes. By deliberately recruiting non-gay cyclists for the annual AIDS/LifeCycle ride, I wanted to show that HIV doesn’t discriminate against race, creed, or color and neither do we. Each year, our Team Paul Mitchell Schools riders come together as one, without judging our differences. Like our schools, we’re human beings trying to do the right thing for humanity.
I hope you enjoy this month’s newsletter and discover more about the “one size fits all” culture at Paul Mitchell Schools.
— George Morales
Advanced Academy Team Member
and Paul Mitchell School Owner
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Joseph Dudley
 As a young boy in rural North Carolina, Joe Dudley was labeled mentally retarded. His mother always encouraged him, saying, “Son, I know you’re slow. The teachers know you’re slow. That’s all right. I believe slow people rule the world, if they only have patience, because when a slow one gets it, they got it.” However, it wasn’t until his girlfriend refused to marry him because she didn’t want to have “stupid children” that Joe finally decided to get an education. Inspired by her rejection and encouraged by his mother’s words, Joe studied his sister’s schoolbooks one by one, starting with the first grade and eventually earning his high school diploma and a PhD. This inspiring gentleman has met with three sitting presidents, including Nelson Mandela, and is one of the world's largest manufacturers and distributors of hair care and beauty products.
Today, Joseph Dudley is known nationally and internationally as an inspirational speaker and humanitarian who spends much of his time identifying needs and giving back to the community and mankind. He has received numerous awards and two honorary doctorate degrees. Through three decades of dedication, hard work, and persistence, Joe has indeed become the role model his mother always knew he could be.
 CLICK HERE to listen to Joe’s inspiring story and the wisdom he shares with his family and employees.
If you enjoyed this month’s audio message, you’ll love our MASTERS Audio Club. Each monthly program features interviews, success secrets, and business-building presentations by the absolute best leaders in and out of the beauty industry. To learn more, visit www.mastersaudioclub.com or call (800) 459-4007.
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InStyle.com Features San Diego Graduate
InStyle.com’s Daily Beauty Flash on March 5, 2009, featured Paul Mitchell’s own DJ Quintero. DJ graduated from Paul Mitchell The School – San Diego and now works at the Serge Normant for John Frieda Salon in New York City.
See it online here: www.instyle.com/instyle/dailybeautyflash/photos/0,,20590027,00.html
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Paul Mitchell Spotted in Us Weekly and InTouch
Paul Mitchell Master Associate Maureen McCarthy was quoted in InTouch, commenting on the looks of Queen Latifah, Maria Menounos, and Amanda Seyfried at the Academy Awards. Paul Mitchell Express Ion Style 1.0 was photographed in Us Weekly and mentioned as used by hairstylist Dante Blandshaw to create nominee Taraji Henson’s sleek look.
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2009 Stylist Choice Awards: Vote Today!
 It’s that time of year again, when Behind the Chair members vote for their favorite products, companies, educators, and platform artists in the 2009 Stylist Choice Awards.
This year’s contest includes new awards for Favorite Manufacturer and Artist Collection, Manufacturer and Artist Step-by-Step, and Favorite New Company. (The collection and step-by-step awards will be chosen entirely by the views they receive on behindthechair.com.)
IMPORTANT DATES:
| April 20 |
SCA Voting Ends |
| May 11 |
May 11 Stylist Choice Top 5 Finalists Are Announced |
| June 7 |
Stylist Choice Awards, Rosen Centre, Orlando, Florida |
Show your love for your industry favorites! Visit www.behindthechair.com/sca to cast your vote today.
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SCHOOLS IN THE NEWS
Hair-Raising Adventures at Caper 2009
 Even the infamous Las Vegas strip could barely handle the energy created by the Paul Mitchell 2009 Caper, hosted by John Paul Mitchell Systems and Paul Mitchell Schools at the Mandalay Bay Hotel on February 27–28. The two-day event treated 1,800 Future Professionals and Paul Mitchell School owners to a fun-filled schedule featuring stage shows, hands-on education, and a red carpet party. Future Professionals sold at least 30 Paul Mitchell combination Take HomeSM packs to earn the trip, totaling over $2 million in sales collectively.
On day one, guests were welcomed by Paul Mitchell CEO John Paul DeJoria, Co-owner and stylist Angus Mitchell, Dean of Paul Mitchell Schools Winn Claybaugh, and Global Artistic Director Robert Cromeans. Evening brought an Academy Award–inspired Hollywood Glam party.
Day two featured hands-on rotations in cutting, color, and styling with each class hosted by a member of the Paul Mitchell Artistic Team—such as Scott Cole, Lucie Doughty, Takashi Kitamura, Stephanie Kocielski, Linda Yodice, and Noogie Thai—and a member of the Paul Mitchell Advanced Academy, including Mike Helm, Kate Caussey, Kevin Michaels, George Morales, Audra Turner, and Dave Holland. Behindthechair.com Founder and President Mary Rector-Gable introduced the new salon industry publication, behindthechair the magazine, whose debut issue features a profile on Paul Mitchell Schools.
“Being with the Future Professionals at Caper is one of the greatest motivational experiences anyone could have,” said John Paul DeJoria. “Their enthusiasm, excitement, and love for our culture and life are over the top.”
Robert Cromeans called it “magical and magnetic.” Artistic Directors for Paul Mitchell Professional Hair Color Scott Cole and Linda Yodice called it “history in the making” and “nothing short of amazing.” Paul Mitchell Artistic Director Stephanie Kocielski said, “I had two of the most heartfelt days of my 24-year Paul Mitchell career. The Future Professionals are a new breed of hairdresser—like a well-trained army of passionate artistic soldiers. What a fantastic way to honor the Paul Mitchell legacy!”
CLICK HERE to see the excitement of Caper 2009.
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Emerald Academy Struts Its Stuff
Future Professional Adrienne Weispfenning captured John Paul DeJoria and Winn Claybaugh in a mural at the Emerald Academy – A Paul Mitchell Partner School in Raleigh, North Carolina. The mural served as the school’s display entry for the recent Paul Mitchell “Strut Your Stuff” contest.
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St. Louis Future Professional Wins Missouri Beauty Battle
 Six select beauty salons and their top hairstylists battled for a cash prize and the first Beauty Battle title from Home Nightclub in Ameristar Casino Resort Spa in St. Louis, Missouri. Future Professional Jessii Randall of the St. Louis Academy – A Paul Mitchell Partner School was declared the overall winner, giving her school bragging rights, a chance to compete in the second battle, and a cash prize of $500. St. Louis Academy was one of the two beauty schools in the competition; all other contestants were licensed salon professionals.
Stylists were given two months to perfect their techniques on the model of their choice. As a crowd of 450 watched in astonishment, the six stylists created three different hairstyles for local fashion judges. Stylists were judged on their hairstyling, how they handled the live audience members, timing, and their art of design. Acting as a true champ, St. Louis Academy donated their $500 prize to the Paul Mitchell Schools’ annual FUNraising campaign.
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Annual FUNraiser Has 3 Weeks Left
Future Professionals at Paul Mitchell Schools have raised over $360,000 as they head into the home stretch of their annual FUNraising campaign. Schools have held hundreds of big and small events, ranging from fashion shows and cut-a-thons to bake sales, car washes, and “Casual for a Cause” days, with more events scheduled for the coming weeks. The network’s goal is $1.2 million this year.
On a recent conference call with all Paul Mitchell Schools, Leeza Gibbons commended Future Professionals for their attitude that, “The economy is down, but our resolve is up!” Her Leeza Gibbons Memory Foundation is one of seven organizations that will benefit from this year’s campaign.
John Paul DeJoria added, “Isn’t it nice that during the toughest of times there are still people that really want to help and lend a helping hand? . . . You are all heroes and we respect you tremendously and love you very, very much.”
CLICK HERE to listen to the conference call that kicked off the three-month FUNraising campaign.
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Paul Mitchell Schools Field 6th AIDS/LifeCycle Team
 From May 31 to June 6, 2009, a team of 16 intrepid cyclists will represent Paul Mitchell Schools in the 7-day, 545-mile AIDS/LifeCycle bike ride from San Francisco to Los Angeles. This marks the sixth year that Team Paul Mitchell Schools will take to the streets in support of the San Francisco AIDS Foundation and the AIDS services of the L.A. Gay and Lesbian Center. The 2009 team includes Gianni Brocato, Scott Cole, Angela Cronk, Lucas Doney, Mike Helm, Dave Holland, Brett Jarvis, Kyle Kammer, Jeremy McDougle, Micah McDougle, George Morales, Miguel Orozco, Victor Schinazi, Ty Walker, James Webb, and Seth Willis.
Several team members are raising money by selling T-shirts for the cause. The “Paul Mitchell Schools: One Size Fits All” shirts were created by George Morales and designed by school owner and two-year team veteran John Kanski; John and his wife Jenni donated the first 100 shirts to sell at Caper this year.
 Success Coach Angela Cronk and her boyfriend Victor Schinazi are newcomers to the team. “The AIDS/LifeCycle is a way for me to take my giving back to a whole new level,” Angela says. “I am so blessed to be a part of and am looking forward to this life-changing event.”
 Advanced Academy Cutting Specialist and third-time rider Dave Holland adds, “I do the AIDS/LifeCycle ride because I’ve lost someone to this disease who really meant a lot to me and I love how alive I feel when I'm with my team, struggling together toward a shared vision. It’s been a life-changing experience every year I’ve done it.”
 See this month’s YOU NEED THIS section to order your “Paul Mitchell Schools: One Size Fits All” shirts. You can also donate directly to the cause at www.aidslifecycle.org. Click on “Donate” and then enter the name of the team member you want to support.
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 Safavi Institute of Cosmetology and Esthetics Graduation Raises Money for Charity
More than 200 guests were on hand when the Safavi Institute of Cosmetology and Esthetics – A Paul Mitchell Partner School turned their January graduation ceremony into a fashion show and FUNraiser. As guests watched, local Modesto artist Peggy Meyer created a painting that sold for $500 in a silent auction later that evening to benefit Food 4 Africa.
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 Cao Academy’s Design Team Supports Some Furry Friends
Design Team members from the Cao Institute – A Paul Mitchell Partner School donated their time and talent by doing $10 haircuts at the Pasadena Humane Society’s Wiggle Waggle Walk. The Future Professionals raised over $400 for the organization.
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 The Temple Adopts a Middle School and Supports the Troops
After getting her hair done at the Temple – A Paul Mitchell Partner School in Frederick, Maryland, Crestwood Middle School community liaison Tammy Sherwood invited Future Professionals to visit her school and create magic for students in need. Nearly 35% of Crestwood’s students receive subsidized financial assistance from the school and/or county. The Temple decided to adopt the middle school, starting with a holiday visit. Design Team members worked with the middle school’s PTA to provide gift baskets, haircuts, and canned and boxed food items. The Temple has committed to return every three months; on their next visit, they plan to teach a class on quick, fun hairstyles and dressing for less.
Once a month the Temple’s Be Nice (Or Else!) Team visits a local bed and breakfast to provide pampering for military patients and their families on a “mini retreat” from Walter Reed Army Medical Center. The project is led by Operation Second Chance, a nonprofit organization dedicated to supporting soldiers and marines while they are at Walter Reed and to further assist them when they transition back to duty or to civilian life. “It’s been a great way for our Future Professionals to help provide a nice homecoming for soldiers in recovery,” said Temple Director Sharon Riser.
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Paul Mitchell School Owners Support NCA’s
Dining for Change
Paul Mitchell School owners donated $2,200 to the National Cosmetology Association’s Dining for Change campaign while dining at the beautiful Le Kliff Restaurant in Puerto Vallarta, Mexico. “Muchas gracias to all,” said NCA Executive Director Gordon Miller. “As always, the Paul Mitchell family steps up and makes a difference in a most meaningful way. On behalf of NCA and the charities we believe in and support with great passion, thanks again!”
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Reduce–Reuse–Recycle Clothing Exchange
 The Wisconsin Academy – A Paul Mitchell Partner School came up with a great no-cost way to go green, help each other, and share with the community. At their recent Reduce-Reuse-Recycle Clothing Exchange, Future Professionals and staff brought in freshly laundered professional clothing that no longer fit them or their image. All clothing had to be black, white, or black and white and in good condition. Participants did not have to donate in order to participate, and all leftovers were donated to a charitable organization.
“Due to the current economic climate, a few of our Future Professionals are having a tough time and can struggle with getting clothing,” said Learning Leader Advisor Nan Erickson. “I was very impressed by our success. We had three tables full of clothing, and the Future Professionals had such a good time participating. There was enough left over for a small donation to Goodwill. All the Future Professionals felt proud that they were not only helping each other, they were also helping the community.”
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National Daymaker Day: April 29
 David Wagner, author of My Life as a Daymaker, believes you can change the world by making someone’s day and he’s asking everyone to try it on April 29 for Daymaker Day.
At the end of David’s term as president, The Salon Association (TSA) designated his birthday, April 29, as Daymaker Day. Salons all over the United States and Canada have honored this day by engaging in gestures that make someone's day. Some salons visit homeless shelters, children's hospitals, and firehouses to donate services such as haircuts and chair massages. Others engage in simple acts of kindness such as sending thank-you notes to favorite clients. Future Professionals from Paul Mitchell The School – Costa Mesa have made flowers and written love notes, then gone out into their community in teams to make a stranger’s day.
“We're blessed to be in the beauty business,” David says. “The creation of beauty is also in our actions. Creating heart-to-heart resuscitation with another human being is the greatest act of beauty I have witnessed!"
Please join Paul Mitchell Schools in celebrating Daymaker Day on Wednesday, April 29, 2009. Go make someone’s day!
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Become a Motivational Speaker
The best way to develop a “one size fits all” culture is to become a brilliant communicator. Everybody has a story. Instead of using yours to hold you back, make it part of your success story to help inspire others. You can deliver a message and emotion from a “stage” that you cannot deliver in any other manner. To inspire people with a clear, concise, and brilliant message, try these tips and steps.
10 Steps for Preparing Your Talk
 Learn, prepare, and rehearse. Determine the theme, group size, and room setup for your presentation.
- Identify your audience and study their backgrounds.
- Create Magic! Connect with your audience.
- Keep notes of brilliant moments you have had and those that stir passion within you. Use stories, songs, or activities that support your key message.
- Share your expertise and knowledge. Use materials from our books, guides, and resources as handouts.
- Open your heart and find balance.
- Be a healer, not a preacher. Involve the audience in your message.
- Make it simple and fun. Stay with your theme.
- Include an exciting opening and inspiring close.
- Address basic human needs. Get listeners passionate about taking action.
8 Tips for Motivating Your Audience
- Have a STRONG OPENING. Tell a story, statistic, or joke or ask a forward-focused question to grab the audience’s attention.
- Make the audience LAUGH. Tell jokes and funny anecdotes, have fun, be silly. Share personal funny stories.
- Make the audience CRY. Create a Significant Emotional Experience (SEE). Share personal touching stories.
- Make the audience STAND. Have them stand and pair share, commit, shout, and more.
- Make the audience INTERACT. Have the audience pair share or group share with each other.
- Make the audience WRITE. Say to the audience, “Write this down…”
- Make the audience COMMIT. Have them repeat an oath, pledge, affirmation, or single focus word.
- Have a STRONG ENDING. Tell them a story or leave them with a challenge that reemphasizes your ultimate message. Avoid asking, “Does anyone have any questions?”
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Cash Lawless, Class of 2009
Paul Mitchell The School – Jacksonville
 Cash Lawless described his younger self as a “little academic freak” who loved getting good grades and excelling at everything. Graduating as high school valedictorian, he entered college on a full scholarship. In the middle of finals, he set down his pen, left everything behind, and boarded a plane for Oregon. “I’d worked so hard to make it happen and I just knew it was not for me,” he recalls. Cash toured with rock band Lynyrd Skynyrd for a while, then worked at a gym in California until life took an unexpected turn.
First, he met a Paul Mitchell Future Professional. “I’d never known you could be so creative and passionate about hair,” Cash says. Then he met some very successful hairdressers. When he got laid off from the gym, he decided to move to Florida and take a job in a salon. After several stylists told him, “You look like a natural, you should go to school,” he enrolled at Paul Mitchell The School – Jacksonville where he discovered his true passion. “Cash has been a fireball since day one,” said Education Leader Melissa Jenkins. He was elected Student Council president, completed Honors Cutting and Coloring, and joined the Design Team, Phase Two, and Be Nice (Or Else!) Team.
Cash has his sights set on correcting misperceptions about the industry. “I thought hairstylists were mainly wives who wanted an extra income, or people who weren’t smart enough to make it in the real world,” he says. “I was terribly wrong. I go to school with construction workers, kids right out of high school, and people who have master’s degrees. I had no idea they were such a broad scope of people.”
Cash recently took up photography and did a photo shoot for his school. His Web site (cashlawless.com) will feature Future Professionals’ work. After graduation, he plans to continue his education and then hopes to work at a Lunatic Fringe Salon. “I hope to be a successful hairdresser, open up businesses, and help other hairdressers in the way that I’ve already been helped,” he says.
Cash’s advice for Future Professionals: Be today the person who deserves the rewards tomorrow.
 “Cash is one of those people you can't ignore. He has a God-given gift to do beautiful hair as well as inspire all those who come in contact with him. Keep your eyes and ears open; I have a strong feeling you’ll hear a lot from and about Cash.”
– Giulio Veglio
Director, Paul Mitchell The School – Jacksonville |
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Angela Cronk, Class of 2004
Paul Mitchell The School – Costa Mesa
 Angela Cronk is no stranger to hard work. At age 14, she had a paper route. At 15, she lied about her age to work in a restaurant. Because her parents suffered from addiction and depression, she became guardian of her 16-year-old brother at age 18. Although she always wanted to do hair, Angela enrolled in community college, where she studied nursing and journalism for three years while working and paying tuition. When her brother graduated from high school, Angela enrolled in an Arizona cosmetology school, then transferred to Paul Mitchell The School in Costa Mesa, California.
“My third-grade math teacher scarred me for life,” Angela recalls. “She would always ask me questions, and I never knew the answer. Ever since then, I felt like I was a dummy. I never joined any extracurricular activities, but at Paul Mitchell The School, I wanted to do everything because it was so inclusive, not exclusive.” Angela joined the Design Team, Take Home Team, and Phase Two. After graduation, she says, “I hung out at the school a lot. I felt like it was home so I stalked everybody until they gave me a job!”
“I wasn’t looking, I wasn’t ready, and I wasn’t hiring but that didn’t stop Angela,” Winn Claybaugh laughs. “Her persistence, along with a brilliant visionary attitude, landed her a job first as my personal assistant, second as a successful Admissions Leader at a brand-new school, and now as one of the Success Coaches who basically run the Paul Mitchell Schools network—all by the age of 29.”
Angela credits her career success to something she learned at school. “I really liked how they said ‘try it on.’ When I was asked to take on the Voices Who Care campaign for Hurricane Katrina victims, I wasn’t computer savvy but I tried it on and found that I really loved it. Later, when the Admissions Leader opportunity came, it sounded like fun so I tried that on.”
Angela’s advice for Future Professionals: Don’t let circumstances hold you back. You can be whatever you want to be, as long as you believe it.
“Moral of the story—sometimes your best career opportunity doesn’t show up in the classifieds. Go out there and proclaim to anybody who will listen exactly what your career looks like and tell them they need to give you the chance.”
— Winn Claybaugh
Dean and Cofounder of Paul Mitchell Schools |
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NEW! Video of the Month – Seth Willis
 Each month we’ll feature a new video made by a Paul Mitchell Future Professional. To be considered for Video of the Month, post your video on YouTube and send the link to George Morales (Gmorales562@aol.com).
This month’s video comes from Seth Willis of the Ohio Academy – A Paul Mitchell Partner School in Columbus, Ohio.
“As I got out of Core, I started looking at Beacon, NAHA, and things like that,” Seth says. “I wanted to bring a cinematic feel to a video résumé and make it interesting even for someone who didn’t know anything about hair.” Drawing inspiration from some favorite movies (Seven, Requiem for a Dream, Sin City, Sweeney Todd), Seth worked with Wellcan Media to produce his video, which includes a classic cut and a funky, edgy style.
CLICK HERE to view Seth’s video.
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Paul Mitchell Schools Celebrate Earth Week: April 20–24
Earth Week (April 20–24) is a great time to discover all the green initiatives that John Paul Mitchell Systems and Paul Mitchell Schools are doing across the nation. In honor of Earth Week, our special “Cut Hair, Not Trees” campaign will welcome guests into Paul Mitchell Schools for haircuts and a complimentary T3 Wash House Experience. Participating schools will collect the cut hair and donate it to Matters of Trust, an organization that weaves hair clippings into mats used for soaking up oil spills.
April 21, New York City press event: Paul Mitchell Future Professionals are invited to help create a buzz in Rockefeller Plaza where The Today Show shoots every morning and the anchors (especially Al Roker) come outside to chat with the crowd.
- WHEN: April 21, 2009. Meet at 5:30 AM; the event will wrap by about 10:30 AM.
- WHERE: Rockefeller Plaza (corner of 49th and 5th Avenue), in New York City
- WHAT: Eight high-energy volunteers are invited to dress up in tree costumes of their own design. All others will get “Cut Hair, Not Trees” T-shirts to wear over their clothing. About five people will be selected to pass out samples to the crowd. Volunteers should dress in black so the costumes/T-shirts can be placed directly over clothing – those making costumes, please bring costume and any appropriate clothing/accessories needed. Babies are needed, too; they’d be a great representation of how Paul Mitchell is helping to save the earth for the next generation—and Al Roker can’t resist a cute baby so this only strengthens our chances of getting attention!
- CONTACT: Please e-mail Stephanie@shop-pr.com by April 9 if you are interested in volunteering for the NYC event. Include your T-shirt size and a rough idea/photo of your tree costume if you’ll be making one. If you’re bringing a baby, let Stephanie know the baby’s age and size so a T-shirt can be provided.
April 22, Earth Day: Contact your local Paul Mitchell School to find out more about their Earth Day events and other “Go Green” activities.
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“One Size Fits All” T-shirts
From May 31 to June 6, 2009, a team of 16 intrepid cyclists will represent Paul Mitchell Schools in the 7-day, 545-mile AIDS/LifeCycle bike ride from San Francisco to Los Angeles. This year, several team members are selling T-shirts to raise money for the cause. Created by George Morales and designed by John Kanski, the shirts are available in men’s and women’s S, M, L and XL. CLICK HERE to order.
You can also donate directly to the cause at www.aidslifecycle.org. Click on “Donate” and then enter the name of the team member you want to support.
HairDesignerTV Special Offer
 In support of Paul Mitchell Schools and their sixth annual FUNraising campaign, Vivienne Mackinder and HairDesignerTV are offering Paul Mitchell Future Professionals an exclusive Web Show Package for only $29.95 (retail value $300).
The package includes 6 archived Web TV shows with step-by-step printouts in hair cutting, color, and editorial dress work plus business advice and a special guest
HairDesignerTV will also donate $15 from each sale to the FUNraising campaign.
To purchase, visit http://hairdesignertv.com/PMFundRaiser and enter the password HDTVgold.
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Paul Mitchell The School Newsletter
Copyright © 2009 by Paul Mitchell The School. All rights reserved.
Editor: Gail Fink
Design by: Net Connect Publicity.com
To read our Privacy Statement, CLICK HERE
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